I like most knuckleheads growing up in Newark NJ who had an appreciation and infatuation with Hip Hop culture. It was the swag, the confidence, and energy that drew you in. Fashion was the walking and talking expression of that time. Your outfit did the speaking for you. Then it was fresh air forces and rocawear sweat suits. Don’t laugh, it was a fresh fit then. I remember laying out my fresh fits before the first day of school, and being excited to walk the halls of my school. I always was a hustler but on the right side of the game. I knew I wanted to be a boss, just took some time to unite my passion with the business sense. Once I found my purpose, the sky became the limit.
In 2020 we have undergone some amazing growth and changes. In addition to a new refreshed website we have launched a new custom merch, a full ladies line, and an exclusive closet for VIP members. Our lines now accommodate urban wear for all occasions. Next stop is partnering with other businesses to provide more value to the community and changing the stigma of urban wear. We are the power move. What to look forward too
We are heading into the next level. This year expanded into denim and a vast women’s line in only the beginning. We want urban wear to bring the nostalgia of the 90s when urban wear was popular wear. In very much the same footsteps as Rocawear and Ecko , Strength Fashion will be international renowned and in every big box retailer. I want clothes that people rock with the message as well as the style.